Abstract
BACKGROUND:
Value demonstration in health care remains a challenge. This
paper examines traditional approaches to pricing and the evolution of value-based
pricing (VBP), and proposes a new framework for evidence-based valuation (EBV).
The main objective of EBV is to estimate the value-based pricing range for the
new medicine, identify key product attributes that drive value as perceived by
various stakeholders, and then elucidate the requisite evidence to support
those value claims.